CLIENT:
Jamba Juice
ROLE:
UX/UI Designer
TEAM:
Continuum—Chip O'Toole, Chris Brown
I worked with Jamba to update their mobile app UX/UI to expand on their latest brand refresh. The goal was to create a faster ordering experience that felt personalized and effortless through designing, developing, and user-testing prototypes of the app. A roadmap and design intent was provided to aid with future builds of the application.
I defined the visual language and design intent and ideal user experience. Product research was also a big part of this process and I co-led customer and employee interviews with a prototype. I worked closely with the Jamba Creative Director at the time to ensure that their latest brand development and product photography were connected to the mobile experience and visuals designed.
The UX/UI built upon the brands' more recent visual refresh to create a simplified digital-specific visual language. It used color more as an intentional accent for buttons across the app to allow the photography to serve as the 'color hit' alongside a more 'stripped back' UI. Subtle hand-drawn imperfections and iconographic moments were included to tie back to the quirky brand patterns and collage-style photography.
